Mikohn Gaming’s Customers Hit the Jackpot With ProClarity
Nowhere does money change hands faster than in a casino – and nowhere does profitability
depend more on the ability to quickly monitor and analyze Key Performance Indicators (KPIs).
No wonder then that one of the most prominent names in the gaming industry, Mikohn Gaming,
relies on the superior business intelligence provided by ProClarity. Mikohn announced
today that it has selected the ProClarityâ Analytic Platform 4.0 as the analytics module
for its TableLinkâ product line. Mikohn’s innovative TableLink System is designed to
provide casino directors maximize three essential capabilities: decision support, revenue
generation and marketing effectiveness.
Mikohn Gaming’s TableLink Customers Hit the Jackpot With ProClarity
Casino Managers Benefit From Ability to Track and Analyze Key Performance Metrics
BOISE, Idaho, February 4, 2002 – Nowhere does money change hands faster than in a casino –
and nowhere does profitability depend more on the ability to quickly monitor and analyze
Key Performance Indicators (KPIs). No wonder then that one of the most prominent names in
the gaming industry, Mikohn Gaming, relies on the superior business intelligence provided
by ProClarity. Mikohn announced today that it has selected the ProClarity(r) Analytic
Platform 4.0 as the analytics module for its TableLink(r) product line. Mikohn’s
innovative TableLink System is designed to provide casino directors maximize three
essential capabilities: decision support, revenue generation and marketing effectiveness.
Mikohn selected the ProClarity Analytic Platform based on its powerful and robust analytic
capabilities as well as its ease-of-integration and customization. By offering
award-winning ProClarity analysis software as a module of the TableLink product line,
Mikohn is giving its casino customers a game analysis tool that is a quantum leap ahead of
the industry. With integrated ProClarity, TableLink can now uncover and track key
performance metrics including market penetration, employee productivity, patron
profitability and the success of each game. As a result, Mikohn customers can manage their
casinos more efficiently, easily perform ad hoc analysis and access updated KPIs directly
from the desktop—precisely the kind of business intelligence they need to ensure
profitability.
“We realized that our TableLink system would benefit from an analytics module to help our
customers more completely analyze the data TableLink generates,” said Tim Richards,
Product Manager of Mikohn Gaming. “This gives casino management valuable insights for
increasing customer service and for understanding how the business runs. We selected
ProClarity based on its ease-of-integration, customizability and the robust offering our
customers would receive – it helped us go to market months sooner than if we would have
attempted to build something internally.”
The combined TableLink/ProClarity solution provides casino managers with:
· Intuitive information exploration that any user can employ from their desktop for
timely, more accurate game management and player trend analysis
· Flexible solutions that help gaming companies share information across the enterprise
(i.e., among departments, casinos, and corporate offices) using standard office tools
· Superior custom decision support applications that manage vast amounts of game, player
and personnel performance data